4/6/2024 0 Comments Small animated gif![]() If your readership is mainly desktop, why not try out some bigger GIFs to see how they do? With most readers receiving email on their phone, you should consider loading time on mobile networks (although many readers are able to connect mobile devices to WiFi). Aiming for under 200kb is a good rule of thumb. There isn’t a hard-and-fast rule on the maximum size of a GIF in email, but the higher the file size, the longer it will take to load. A slower load time could mean lower engagement from your subscribers. It’s important to consider the types of images you use in an email, as well as the overall weight of an email’s HTML and its loading speed. In this post, we’ll cover some different uses for animated GIFs in email and how you can implement them in your next email campaign. As these five brands have shown us, GIF hero image designs wow the recipient into checking out what an email has to offer.īut there are some other ways a GIF can enhance an email. Adding a bit of movement into an email can bring the message to life and elevate your email marketing. ![]()
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